...and the best, most Christmassy, and generally cleverest card that I have seen to date has been this from London-based ad agency Mother.
What I love about this e-card is that is features uber-cool London agency types, presenting a 'crazy idea' well executed, and then ties it up really neatly with a great feelgood ending. And takes a couple of neat sideswipes at stereotypes while they're at it, somehow avoiding a preachy or patronising tone. Nice.
There is no way that this wasn't scripted, apart from the lucky lady at the end. I think what I like most about it is that there's a real heart to it, and that, sir, is what Christmas is all about.
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